Which Engines Should You Use?
Following Goto.com's (now known as Overture) phenomenal success with
pay-per-click (PPC) advertising, more than 160 PPC startups have sprung
up.
Out of these 160 PPC engines, only a few may actually have the search
volume to generate a respectable number of clicks for your site.
Most PPC startups require between \$10 to $25 of setup fee which can
be applied to clickthroughs. They offer low minimum bids of \$0.01. But
with limited search volumes, they may bring you only a few clicks each
day!
MAGIC WORDS THAT
BRING YOU RICHES
You
are 17 words or less away from a fortune! Do you know all 17
words? Click below to discover the 17 magic words that can change
your life.
Click
Here for Details |
My recommendation is to go for established PPC engines with high
search volumes that can generate higher clickthroughs. The big boys are
Overture (previously known as
Goto), Sprinks, and FindWhat .
Overture is the best because they serve over 2 billion search queries
monthly through their partnership with major search engines such as
America Online, Lycos, Altavista, Netscape, Hotbot and InfoSpace.
You can test the startup PPC engines but commit only the minimum
setup fees. If they generate decent traffic, you can always top up your
account. That way you minimize your risk to only \$10 to $25 per PPC
engine. For a list of over 160 PPC engines, see PayPerClickSearchEngines.com
How To Find Relevant Keywords?
Since you are paying for each clickthrough on your bid, it makes good
sense to ensure that your keywords are relevant to your target audience.
One of my favorite tools is Overture's
Search Term Suggestion
Enter a keyword and it shows the number of times the word was
searched - which indicates its popularity. The more popular the keyword
is, the higher are your clickthroughs. Overture also generates a list of
similar keywords and their search counts in the previous month.
Overture's tool is one of the best ways for finding good keywords to
bid on. Another alternative is to download Good Keywords.
Enter a keyword into this free software and it will display a list of
relevant search terms and their search counts across multiple PPC
engines.
You can also try JimTools'
Keyword Toolkit.
JimTools can generate a list of related keyword possibilities, some
with search counts, from Goto, Google, Magellan and WebCrawler.
FREE MONEY FOR
ENTREPRENEURS ON THE INTERNET
New
sources of FREE cash specifically tailored for Internet
entrepreneurs. This is a digital book, meaning you can read it
online. All the free money sources are just a mouse click away!
Click Here For
Details |
How Much Do I Bid?
The bigger PPC engines such as Goto and Sprinks require a minimum bid
of \$0.05. Startup engines have lesser minimums of $0.01.
How much to bid depends on your return-on-investment (ROI)
calculations.
For example: If you bid \$1.00 per visitor, and 1 in every 10 visitors
buys your product, your cost-per-sale is \$10.00.
So, if each sale of your product produces a gross profit of \$15, then
your net profit will be \$5.00 ($15 gross profit minus $10
cost-per-sale).
Your return-on-investment (ROI), before non-marketing expenses, is
50.0% (\$5.00 net profit / $10 cost-per-sale). Always price your bids to
achieve a positive ROI!
A great tool that you can use to compare bids for a specific keyword
across multiple PPC engines is at CompareYourClicks.com
To read about how you can maximize your returns from PPC engines, go
to InternetMarketingFocus.com
You'll learn how to reduce your bids while still maintaining the same
ranking or get a top 3 position for maybe just 1 cent more!
How Do I Track Clicks?
Most of the time, you'll notice that the number of clicks tracked by
yourself is between 15% to 30% more than the clicks the PPC engine
reports.
This is because reputable PPC engines such as Overture have installed
anti-cheating mechanisms that prevent your competitors from repeatedly
clicking on your listings and wasting your bid fees!
They will count multiple clicks within a specified timeframe from the
same computer as only one clickthrough while your own log will usually
register the multiple clicks.
There was once when I noticed that my log was registering less clicks
than Overture's reports. They were experiencing some bug which prevented
clicks from being properly delivered to the advertiser's website.
Because I was tracking my clicks, I notified them of the problem and
they credited my account for the bad clicks. Tracking your clicks give
you a more reliable picture of how well your PPC campaign is performing.
If you have access to your CGI directory, I recommend LnkinLite, a
small yet powerful tracking software that can track clicks to your site
in the background.
Otherwise you can consider free online trackers at HyperTracker.com or LinkCounter.com